Expectations for Live2D expression in industry-academia collaboration projects

KYOTO INSTITUTE OF DESIGN

Booth: a-7

Two promotional videos produced in class were exhibited as an industry-academia collaboration project.
Upon request from a company, we proposed an idea to solve a problem and produced a promotional video as the final output.
(1) Municipality Support Donation PR Character Video
　The client municipality had an issue on how to promote their hometown tax payment to a wider audience. As one of the appeal methods, we produced a promotional video using a Vtuber. The students created several Vtubers using Live2D and received critiques on the characters from the client, which led to the brush-up of the characters.
Using the Vtubers, the students created a video for public release on Youtube that combined materials provided by the local government.

(2) Fashion brand ""Firefighter Spirit"" ambassador Vtuber production
　The brand ""Fire extinguisher soul"" has collaborated with a number of animations and has developed various products. However, they had long considered the development of original IP to be an issue.
　As a solution, they asked us to design characters for them. Many character proposals were received from students, and a character named ""Mato, Tama"" was born. In addition, Live2D modeling and voice actor auditions were planned and conducted to debut this character as a Vtuber ambassador of the fire extinguisher soul. In collaboration with Kyoto University of Arts, the affiliated school of Kyoto University of the Arts, the screening of voice actor candidates was held at the Kyoto International Manga and Anime Fair (KIMAFU) exhibition hall, and the character was officially selected as a Vtuber of ""Firefighter Soul,"" and the video is being distributed as brand promotion.
▼The Soul of Firefighter
https://hikeshispirit.com/
▼Kyoto University of Arts
https://www.kyoto-art.ac.jp/
▼KYOTO INSTITUTE OF DESIGN
https://www.kid.ac.jp/

KYOTO INSTITUTE OF DESIGN